Social media platforms are fantastic and varied environments where you can have fun, make friends, and immerse yourself in the communities that really appeal to you. The landscape has widely changed in the last five years or so, with a focus on bringing products to wider audiences with little fuss, and you’ll find everything from relatable brands to trending gadgets that have the ability to show you just how they perform with real-time interactions. If you have a concept or a product that you’d love to share with the world, one of the top social media platforms to leverage right now is TikTok, as they have their very own shop feature to provide unrivaled support to both new and well-established sellers and a wholly unique shopping experience for buyers.
What is TikTok Shop?
TikTok Shop is an in-built online marketplace that is shaping a new generation of e-commerce. With a focus on building authentic brand/audience connections and more meaningful experiences to elevate shopping online for all involved, entertainment blends seamlessly with buying protocols, all in a simple, safe, reliable, and scalable ecosystem.
One of the top aspects driving businesses of all shapes and sizes to TikTok is the fact that there are a diverse number of ways to maximize selling potential, and these include shoppable videos, live shopping, product showcasing, and a one-of-a kind shop tab.
Can anyone sell on TikTok Shop?
Remarkably, TikTok is working hard to create a balance between accessibility and credibility, so anyone from the following will have the ability to offer products through TikTok shop.
- Sellers
- Partners
- Content creators
- Affiliates
- Individuals
- Businesses
In which countries can TikTok Shop be available?
At the time of writing, TikTok Shop supports sellers from the following countries:
- Indonesia
- Malaysia
- Singapore
- Thailand
- The Philippines
- The United Kingdom
- The United States
- Vietnam
How to set up a TikTok Shop to sell your products
First of all, you will need to create an account using the TikTok Seller Center. It’s important to note that TikTok asks for certain documentation to verify your identity and eligibility to sell products and services, and you will need to define whether you are an individual or a business seller to ensure you upload the right information. For example, businesses will have to be legally authorized and registered in their home country, whereas individual sellers will need to have a government-issued ID (such as a passport).
The initial steps include:
- Sign up with either an active phone number or email account
- Enter your personal details
- Select your shop name
- Set a warehouse or pick up address within your country/region
- Establish a return address
- Upload any necessary documentation
Once all of this is done, you will need to check the box stating that you agree to the relevant terms and conditions, and then click the account set-up icon.
Is it necessary to establish a company to become a TikTok Shop seller?
To become a TikTok Shop seller, establishing a company is essential. Sellers are required to submit company registration details, the type of business, the company name, and an Employer Identification Number (EIN). These regulations ensure a trustworthy and well-regulated marketplace on the TikTok Shop platform.
Tips to increase sales in TikTok Shop
As registration is relatively straightforward, it won’t take longer than a few days to have your account verified, so it can be a good idea to be prepared to maximize your potential right from the get-go. Here are some top tips to increase your sales when using TikTok Shop:
- Optimize your product description
- Tell your target audience about your brand
- Promote your products
- Make collaborations with influencers
Optimize your product description
It’s no secret that SEO is going to be your best friend, and there are a few things to know when optimizing your product descriptions for this particular platform. Keyword research is a great way to make sure that your products can be easily found, and once you have defined the top ones for your niche, be sure to add them to everything from eye-catching product titles to metadata to compelling, informative descriptions.
Tell your target audience about your brand
While SEO is fantastic, it needs the support of a marketing strategy to really shine. This is because social media has fostered a need for more meaningful brand connections, and audiences love to hear from you instead of relying on search functions alone. It can be easy to define exactly who you should be reaching out to. For example, looking at the types of people who interact with other shops in your niche can be a great place to start. Remember to be open and vibrant, and give as much information as you can about your products and services to really build a community that will convert.
Promote your products
Properly promoting your products will ultimately be key to making sales, so why not leverage every tool at your disposal? Create stunning imagery, support your content with videos, show your passion for your products by going live, and remember that special promotions featuring spotlight products and sharing real user content can make a huge difference to your efforts.
Make collaborations with influencers
Collaborating with influencers can be a fantastic way to get eyes on your products, and as TikTok is such a huge and diverse platform, you’ll be able to find an array of content creators who interact with your target market and will be happy to work with you. What’s really interesting is that mid-level influences tend to have a greater impact than those with huge numbers, and all it can take is a direct message and an incentive, such as offering a free product in return for a short review video that you can share.
What is TikTok Live Shopping?
TikTok Live Shopping is a fun and interactive experience where you will go online to showcase and sell your products while live streaming. Audiences will be able to make purchases in real time, and you can even interact by reading comments and responding as the live event progresses.
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