ways to increase your conversion rates ways to increase your conversion rates

21 ways to increase your conversion rates!

Discover 21 actionable strategies to boost conversion rates and drive sales like never before!

Turning every stratum of your business into a money wheel demands a lot of work. Take your website, for example. Building a website on its own is hard enough, but you also have to ensure that not only do customers see your site, but they also interact with it and actually purchase your goods or services. So, how can you ensure your website’s conversion rates (or generate good results)? Here are some nifty tips and tricks to get your conversion rate up!

What is the conversion rate?

In the simplest terms — how many people land on your website and not just look at it and then leave, but actually engage with it and sign up for that newsletter, actually click and buy something, actually, fill out a form or something to that effect — that is a conversion.

How to calculate the conversion rate

Calculating your conversion rate is a breeze! The formula is:

Conversion Rate (%) = (Number of Conversions / Total Visitors) × 100

If you had 1000 people land on your site and 50 of them followed all the way through with a purchase then you could put that number into this little formula and figure out what your conversion rate would be:

(50 / 1000) × 100 = 5%

What is a good e-commerce conversion rate?

Most things in life (and in this case, marketing) are “a good conversion rate” changes based on what your industry is. E-commerce conversion rate benchmarks can vary widely across different industries. The average conversion rate in the e-commerce industry is 2.86%. You should aim for a conversion rate above 3.3% to put your business in a really good position.

The importance of boosting the conversion rate

You are in business for two reasons: 

  1. Because you love what you do and want to give value (hopefully)
  2. You want to make money

Now, with that in mind, you want to make sure your website is translating into people interacting and thinking they want to buy what you are selling.

Boosting conversion rate = More people interacting with your website = sales (or at least, leads).

How to increase your conversion rate: 21 strategies

Here are the 21 strategies to increase your conversion rate:

  1. Emphasize Your Key Benefits Above the Fold
  2. Create Compelling and Concise Calls to Action
  3. Build credibility with social proof and testimonials
  4. Streamline your design for minimal distractions
  5. Use high-quality visuals to capture the attention
  6. Improve page load speed for better engagement
  7. Ensure responsive design across all devices
  8. Align ad copy with landing page content
  9. Guide users through visual hierarchy
  10. Enhance interactions with AI chatbots
  11. Personalize the visitor experience
  12. Conduct continuous A/B testing for optimization
  13. Provide multiple payment options
  14. Creating urgency to drive action
  15. Utilizing upsells and cross-sells effectively
  16. Setting up proper analytics
  17. Implementing effective pop-ups
  18. Choosing colors strategically
  19. Experimenting with form fields
  20. Optimizing the form submission process
  21. Enhancing user experience with interactive elements

Emphasize your key benefits above the fold

Your website’s prime real estate — the area shown “above the fold” or the homepage area displayed on a viewer’s screen without scrolling — should house your most important information. Let visitors know in a clear and concise headline what they stand to gain from your product or service. Use bolded headlines and bulleted lists to make your information easy to review at a glance and give viewers an idea of what they need to read to get more from the time they spend on your webpage.

Create compelling and concise calls to action

Your Call to Action (CTA) can be a powerful driver of clicks and conversions. The most effective CTAs use clear language that tells the site user what will happen if they click the button. And they’re not hard to find. Phrases like “Sign Up” or “Order Now” are specific and reduce perceived friction (the psychological effect that keeps someone from taking action) related to executing the desired user action (i.e. “This is exactly what will happen when I click this button, and this what I can expect to happen next”).

A contrasting button color helps your CTA button stand out (the color should contrast the other colors in the color palette of the site), as does the placement of the CTA button in a position on the screen that naturally drives the viewer’s gaze towards it.

Build credibility with social proof and testimonials

When people see that others have had good experiences with your product or service, they are way more likely to like you, trust you, and convert to your site! Place customer logos, reviews, and case studies near the center of your product or campaign landing page. This prime location communicates to your visitors, “Don’t worry, other people like you (perhaps even your competitors!) have loved our product, and trust us — you will too.” 

strategies to increaser conversion rate

Streamline your design for minimal distractions

A cluttered website is distracting. It also distracts the visitor from performing the behavior you want them to do on your site until they end up exiting the site altogether! Maintain a clean landing page by only including items that direct visitors’ gaze toward the page elements that convert. Additionally, design your site so that the user path, navigation, and flow of the site are easy to understand. In short, you want your visitors to stay focused on what’s really important — interacting with your page content.

Use high-quality visuals to capture attention

Images and videos don’t just get people to look at a site for longer; they can also help shape how a person perceives your brand. Commit to creating good images and videos that reflect your target audience and come off as professional. Images may look cool and fashionable — but nothing is better than functionality, form, and function blending together to create a more visually striking, animated, and dynamic experience for the user.

Regardless of whether you use illustrations or photography — all images and videos on your site need to reflect your brand’s colours and feature products. Show visitors photos of your product or service, and they’re more likely to form a connection with your brand.

Improve page load speed for better engagement

The rate at which your pages load contributes to the user experience and overall conversion rate. Slow load times cause visitor frustration and increase bounce rate. When you have too many site visitors turning away from a page due to loading frustration, it is your responsibility to optimize your website.

Compress your images, cache your website, and use content delivery network (CDN) technology. You have to make sure your website loads in 3 seconds or less; any longer will cause your visitors to lose interest and leave your site before converting.

Ensure responsive design across all devices

Mobile devices are the vastly preferred option for internet access. Therefore, you must ensure your website looks good and is responsive on all devices. Your site should also have a responsive design. A responsive website design provides the optimal experience for a user based on the device they are using. A seamless experience makes converting users easier because they can view and navigate the site from any device.

Align ad copy with landing page content

In order to keep users and create trust and loyalty, the copy on your ads and landing page needs to align. When a user clicks on an ad, they have a general idea of what they are about to experience. Your landing page needs to reflect the copy that was in the ad. Making sure your headlines, offers, and images are the same will create an equal balance in the user’s head. This will make it easier for the user to convert, as the copy matches the experiences.

Guide users through visual hierarchy

Visual hierarchy is how design elements on the page catch the viewer’s attention and the eyes are lead. By using titles, subtitles, and bullet points, you lead your viewers into consuming content. This content should lead to the main CTA on your page. The user has then taken a journey to the conversion point.

Enhance interactions with AI chatbots

AI chatbots can boost user experience by giving providing support in real-time and helping guide users as they navigate the site. Chat bots are able to answer questions, offer up products, and guide users during the purchase experience, all in real-time. When chat bots are used on the site, it creates an easier experience for all users. Friction can be made lower by giving users what they need right away, creating a personal touch, and guiding them to the completion of the offer.

Personalize the visitor experience

Personalization creates a sense of inclusion for users. Making the user feel like you know them can make all the difference. Using data, you are able to change what the user sees and what you offer to the user. Examples of personalization could be as simple as using the users’ name or offering a service you know the user was just reading about. Creating a personal relationship will allow users to easily convert.

Conduct continuous A/B testing for optimization

AB testing or split testing is comparing two versions of a web page to see which performs better. This practice gives you the upper hand on providing the best content for your future and returning users. You can test any number of variables, including headlines, CTAs, images, or colors. By continually testing and updating your site, you can find out what really makes your user tick and what creates the most conversions.

Provide multiple payment options

Offering a wide selection of payment methods can help to reduce cart abandonment and drive conversions. People are accustomed to paying in different ways, so the more choices they have, the more likely they are to complete their purchase. Don’t forget the top payment methods, such as credit card, Paypal, and popular mobile payments. The more methods you have available, the fewer obstacles there are on the way to buying.

Create urgency to drive action

One of the best ways to inspire people to buy now is to present them with a reason to purchase immediately rather than putting it off. Methods can include limited time offers, countdown timers, or highlighting your stock levels getting low. Humans don’t want to suffer from FOMO (Fear Of Missing Out) and are more likely to bite while the opportunity is still available.

Utilize upsells and cross-sells effectively

Upselling and cross-selling are two incredibly effective strategies for encouraging more spending per order. If someone has decided to buy something, there is a great chance they are interested in what you have to offer, especially in the same family. When someone decides to buy a product, give them another option to add on. For example, if they purchased a camera, they could be offered a camera accessory kit.

Setting up proper analytics

Analyzing users’ behavior is the only way to fully understand how they navigate your site and determine where you can improve the conversion process. Configure Google Analytics to better understand different behaviors, patterns, and trends and make better-informed decisions to improve your user experiences and optimize for higher conversions.

Implementing effective pop-ups

Pop-ups don’t all need to be bad. They can be a great way to capture leads or guide visitors to your best content or offers. Just make sure that you only show them when they present real value, are well-designed, appear at just the right moment, and are easy to close without distracting from your site.

Choosing colors strategically

There is a reason color psychology is a consistent strategy in influencing purchase decisions–colors evoke emotions! Use this to your advantage and choose your color palette wisely. Depending on your brand and your audience, you can use color to your advantage. For example, red increases urgency and calls to action, while blue tones are often seen as trustworthy and calming.

Experimenting with form fields

The number of questions or fields on a form can dramatically impact how many people complete it. More fields tend to mean you get more information on each person, but it also means you’re asking more of them. Try different form styles and see what happens when you ask for less. Often, form completion rates go up considerably when you only ask for a little bit of information.

Optimizing the form submission process

People are finicky and will change their mind if everything doesn’t go off without a hitch. Make sure that the forms on your site are well designed, easy to finish, intuitive in their questioning, and don’t require people to give you more than you actually need. When someone does finish with a form, make sure that they get some sort of message saying that their information has been sent, e.g. a thank you page or an email, otherwise people will start to stress.

Enhancing user experience with interactive elements

Tools like fun quizzes, surveys, and amusing games will recapture the interest of lagging visitors and make them spend more time on your site. All these little bits of data also tell you what each person is all about and what they might want to see. The more time that someone spends with your site, the more likely they are to convert.

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